Sunday, February 4, 2007

Brand Marketing/Brand Building

I will be blogging about brand marketing/brand building and how it relates to the public relations industry. The main client I will be posting information about is Banana Republic, a brand by Gap Inc. It is known as an "accessible luxury brand, offering high-quality apparel and accessories collections for men and women" (http://gapinc.com/public/OurBrands/brands_br.shtml). For more information on Banana Republic, visit the Web site at
http://www.bananarepublic.com.

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